Marineland and Tetra are two major components of Spectrum Brands Pet, Home & Garden Division, and offer fish food and equipment, aquariums, fish tanks, and aquarium supplies. TAG was responsible for the massive revamp of the site architecture, UX, navigation and product pages, as well as the art and brand design. This project brought both brands up to date and integrated Tetra’s two sub-brands into the main site, maintaining one web presence. Once complete, the architecture work was used on several other PHG brands.
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