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Principal Agency

National Penn Bank

National Penn Bank operates 124 branch offices in Pennsylvania, New Jersey and Maryland. During their 17-year relationship with TAG, National Penn Bank grew from a $250 million small community bank to a $2.5 billion regional bank. TAG served as the bank’s principal agency, working on all lines of business.

Major projects included:

  • Helping launch National Penn’s manufacturing group, which went on to become the bank’s #1 producer in revenue.
  • Supporting the bank’s efforts to enter the Philadelphia market with a direct mail campaign that closed $500,000 in new business over the first two weeks.
  • Maintaining messaging through several mergers and acquisitions, using a direct mail and database program that led to 95-98% customer retention.
  • Repositioning and rebuilding the brand framework.
  • Working with another agency when National Penn acquired a Korean bank and required multi-lingual capabilities.
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LET'S CONNECT

If you're thinking about working with TAG, or joining our team, give us a call.
We're always looking for good clients and good talent.

610.678.1506


879 Fritztown Road, Sinking Spring, PA 19608 Info@theandersongrp.com
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