Director of Digital Strategies
Derek helps craft sophisticated integrated digital campaigns to help aspiring brands connect with their audiences. At TAG, he spearheads digital marketing development, user-experience strategies, and digital creative direction. Derek is also responsible for strategic research and development, conducting market and competitive analysis, SEO, paid digital media, social marketing, mobile marketing, user-experience design, creative for digital projects, and optimization testing. Additionally, he helps lead TAG’s emerging technologies, including virtual reality and augmented reality experiences. Most recently, Derek worked in Lancaster, PA at The Infantree, where he served as digital director. His client experience includes Atomic, Bower & Branch, Clair Global, Charter Homes & Neighborhoods, Lancaster County Community Foundation, Tono Group, Sight & Sound Theatres, and Water Street Mission, among others.
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